About Rob


·       35 years in the investment management field, in NYC and Florida
·       Navigated through 5 bear markets
·       Advisor to financial advisors and high net worth families
·       Mentor to young investment professionals
·       MBA, Rutgers University
·       BA, SUNY Albany 

Investment thought leader and innovator:

·       Over 1.8mm pageviews as a Forbes.com Senior Contributor since January, 2019
·       Contributor to U.S. News & World Report (investment strategy column for financial advisors)
·       Hundreds of articles and whitepapers
·       Author of 3 investment books
·       Founder of ETFPortfolios.com
·       True investing geek

Professional Investment Manager:

·       Chief Investment Officer
·       Innovative Investment Strategist and Portfolio Manager
·       Investment Advisor since 1990s
·       Advanced market technician (chartist).  His father taught him at age16 (40 years ago).
·       Over 25 years’ experience researching and investing in ETFs

Rob Isbitts has spent the past 35 years as an investment strategist, investment advisor, investment researcher, thought-leader and journalist.  He offers perspective on investment strategy for financial advisors and investors. In his writing, he aims to bust common investment myths and help people make sense of today's chaotic markets, applying his decades of hands-on experience, not just theory or consensus thinking.

Rob has managed money for investors and financial advisors through multiple bull and bear market cycles. He built and sold a successful advisory practice and installed a long-term succession team for that practice. He creates innovative investment strategies that represent an alternative to outdated, overhyped traditional approaches. He is a three-time mutual fund manager and creator of separately managed accounts and investment indexes.

Rob is a senior contributor to Forbes.com, a contributor to U.S. News &World Report and has written regularly for TheStreet, MarketWatch and RIA Biz. Rob has written three books on investing, including the 2020 e-book "The Hedged Investing Handbook."

In 2021, Rob and his team at Sungarden Investment Management debuted ETFPortfolios.com, an investment advisory service for financial advisors and self-directed investors, available on a flat-fee or assets-under-management basis. ETFPortfolios.com opens up Rob's 30-plus years of investment strategy experience to clients and investors, so they can focus on investment process and strategy instead of stock tips and tired asset allocation techniques. He and his team develop innovative investment strategies that fill a significant gap that exists between what investors truly want and what Wall Street typically provides.

Rob resides in South Florida with his wife Dana. They have three adult children. Rob grew up in Fair Lawn, New Jersey, graduated from University at Albany–SUNY and earned an MBA from Rutgers University.

It started with a Dad, and a dream

a message from Rob Isbitts, Founder and Chief Investment Strategist

When your bloodlines descend from surviving financial calamity, and you have been battle-tested in the 1987 Crash, Dot-Com Bubble, Financial Crisis, and all the ups and downs in-between, you get pretty hard-wired to operate a certain way.

Everyone has people that have influenced them in their careers.  I had one before I started mine.

My father Carl grew up in the Washington Heights section of New York City in the 1930s.  He was a child of the Great Depression. He was never a professional investor, but from the time he taught me to chart stocks at age 16, he hoped I would be.

Fortunately, he lived long enough to see that happen. Every day, my team and I try to apply the risk-managed, take-nothing-for-granted attitude we all learned from our parents.

Welcome to ETFPortfolios.com.

A personal note from the father of our founder and CIS, Rob Isbitts.